X-NRW GmbH – customer reference of summ-it
X-NRW GmbH is a medium-sized company with 45 employees and offers you Xerox printing systems, software and IT services for your business success. The consultants of X-NRW GmbH are long-time experts in the areas of digital production printing, office printing, color management, data handling, hardware and software and support you in the digital transformation of your business processes.
summ-it Services for X-NRW GmbH
Marketing strategy and Go to Market for X-NRW GmbH
- Execution of a marketing strategy workshop for the business unit “Solutions” for the positioning of the respective products and solutions with the X-NRW division manager and the sales department.
- Working out the real USPs.
- Definition of the concrete target industries, target customers (-> “Targets”) as well as the contact persons (-> “Buying Personas“).
Social Media Marketing Strategy for X-NRW GmbH
- Implementation of Social Media Marketing Strategy Workshops – first for the business unit “Solutions”, then in a second step for all business units of X-NRW GmbH.
- Elaboration of meaningfully usable social media.
- Presentation of the different profile types and advertising possibilities
- Demonstrating the targeting possibilities with the LinkedIn Sales Navigator and XING Pro Business.
- Establishing presence in social media: XING, LinkedIn, Facebook.
Online Marketing for X-NRW GmbH
- Creation of a modern and responsive screen/web design.
- Programming of the new B2B corporate website with WordPress
- Launch of the association’s website www.x-nrw.de with WordPress
- Research of suitable image material based on the buying personas defined in the workshop.
- Creation of the complete texts and all graphics (photomontages & illustrations) for the website.
- Operation of the website by summ-it
- Implementation of a WordPress training for employees of X-NRW GmbH
Lead-Generierung for X-NRW GmbH
- Creation of a white paper “Digitization of administrative processes”
- Development of a lead generation logic with landing page, contact capture forms and a thank-you page
- Digital lead generation
- Creation of the complete content for the entire online presence, for all print documents, etc.
- pages, articles, photomontages, illustrations, etc.
- Creation of meaningful texts and descriptions
- Layout, design and creation of the texts for a whitepaper “Digitization of administrative processes”.
- Creation of a design template with Adobe InDesign
- Creation of the necessary photomontages with Adobe Photoshop and the illustrations with Adobe Illustrator.
- Creation of PDFs for the website and for high-quality digital printing.