X-NRW GmbH is a medium-sized company with 45 employees and offers you Xerox printing systems, software and IT services for your business success. The consultants of X-NRW GmbH are long-time experts in the areas of digital production printing, office printing, color management, data handling, hardware and software and support you in the digital transformation of your business processes.
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summ-it Services for X-NRW GmbH
Marketing strategy and Go to Market for X-NRW GmbH
- Execution of a marketing strategy workshop for the business unit “Solutions” for the positioning of the respective products and solutions with the X-NRW division manager and the sales department.
- Working out the real USPs.
- Definition of the concrete target industries, target customers (-> “Targets”) as well as the contact persons (-> “Buying Personas“).
Social Media Marketing Strategy for X-NRW GmbH
- Implementation of Social Media Marketing Strategy Workshops – first for the business unit “Solutions”, then in a second step for all business units of X-NRW GmbH.
- Elaboration of meaningfully usable social media.
- Presentation of the different profile types and advertising possibilities
- Demonstrating the targeting possibilities with the LinkedIn Sales Navigator and XING Pro Business.
- Establishing presence in social media: XING, LinkedIn, Facebook.
Online Marketing for X-NRW GmbH
- Creation of a modern and responsive screen/web design.
- Programming of the new B2B corporate website with WordPress
- Launch of the association’s website www.x-nrw.de with WordPress
- Research of suitable image material based on the buying personas defined in the workshop.
- Creation of the complete texts and all graphics (photomontages & illustrations) for the website.
- Operation of the website by summ-it
- Implementation of a WordPress training for employees of X-NRW GmbH
Lead-Generierung for X-NRW GmbH
- Creation of a white paper “Digitization of administrative processes”
- Development of a lead generation logic with landing page, contact capture forms and a thank-you page
- Digital lead generation
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Content Marketing
- Creation of the complete content for the entire online presence, for all print documents, etc.
- pages, articles, photomontages, illustrations, etc.
- Creation of meaningful texts and descriptions
Whitepaper
- Layout, design and creation of the texts for a whitepaper “Digitization of administrative processes”.
- Creation of a design template with Adobe InDesign
- Creation of the necessary photomontages with Adobe Photoshop and the illustrations with Adobe Illustrator.
- Creation of PDFs for the website and for high-quality digital printing.
“summ-it unterstützt uns seit mehreren Jahren bei unserem Marktauftritt in den Bereichen Online-, Social Media- und Event-Marketing sowie bei unserer PR.
summ-it hat ein modernes & frisches Design inkl. neuer Logos für unsere Schnittstellen entwickelt und dieses Design sehr hochwertig umgesetzt: Auf der Webseite, in den sozialen Medien und als Print-Collaterals im Rahmen von Veranstaltungen.
Wir konnten eine ganze Reihe neuer Mitgliedsunternehmen gewinnen: summ-it hat den seither papierbasierten Antragsprozess komplett digitalisiert und mit unserer Mitgliederdatenbank verknüpft.
Für unsere Arbeitsgruppen hat summ-it in einer privaten Cloud eine sichere, Web-basierte Kollaborationsplattform auf Basis von Nextcloud eingeführt.
summ-it arbeitet eng mit den verschiedenen Ansprechpartnern im Verband und weiteren Dienstleistern zusammen. Die vereinbarten Maßnahmen werden stets zeitnah und sehr professionell umgesetzt.
Besonders gefällt mir die zielführende und pragmatische Unterstützung von summ-it.”
© summ-it Unternehmensberatung
B2B-Marketing with summ-it:
Marketing Strategy, Go to Market, Content Marketing, Online Marketing, SEO, Google Ads, Inbound Marketing, Lead Generation, WordPress, HubSpot, Nextcloud
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