Slide background

We’ve developed particular expertise in marketing and
business development through a wide range of projects.

Customers & References

TIA Technology – customer reference of summ-it Unternehmensberatung

TIA Technology - summ-it Unternehmensberatung

TIA Technology Insurance Software provides insurers with the flexibility and insight they need to stay ahead of the market. The proven TIA Solution is a safe investment for insurance companies.

With 30,000 insurance professionals in more than 50 companies in 30 countries using TIA Technology, TIA Technology is one of the leading providers of integrated solutions for policies and claims management.

TIA Technology - Kundenreferenz summ-it Unternehmensberatung


summ-it services for TIA Technology

Strategy and positioning

  • Implementation of several marketing strategy and go to market workshops in Denmark and Germany to position TIA products and solutions in new customer segments with TIA top management, TIA marketing management and sales management in Germany.
  • The relevant target customers (-> “targets”) and contact persons (-> “personas”) were identified and the respective marketing measures determined.

Online Marketing

Content Marketing

  • Development and implementation of an editorial go to market strategy
  • Annual adjustments in the form of editorial go to market strategy
  • Creation of dozens of press releases and publication in various trade journals for the insurance industry: Online & Print
    Create numerous white papers, e.g. to these topics:
    • Innovative insurance products
    • Insurance in the digital transformation
    • Legacy Scorecard
    • Time to Market
    • Increase Sales
    • Business Process Agility
  • Create all needed graphics, illustrations, photomontages, etc.

Selected white papers from TIA Technology

Whitepaper Versicherungen im digitalen Wandel, TIA Technology, summ-it Unternehmensberatung
Whitepaper Time to Market, TIA Technology, summ-it Unternehmensberatung
Whitepaper Increase Sales, TIA Technology, summ-it Unternehmensberatung
Whitepaper Business Process Agility, TIA Technology, summ-it Unternehmensberatung

Inbound Marketing

  • Conducting numerous, cross-media campaigns to get traffic to the web pages
    • Use of online platforms for the insurance industry
    • Use of commercial newsletters
    • Use of TIA’s own newsletter system
    • Use of print magazines for insurance
    • Use of social media
  • Integrate a lead management tool to associate the clicks
  • Connection of contact forms to the TIA CRM system
  • Generation of leads and two-weekly reporting to Sales & Marketing

„For years summ-it supports our market and brand presence in Germany in the fields of public relations, events, online and product marketing and campaigns.

Through the excellent industry knowledge of summ-it we are pro-actively being advised and are able to develop innovative go-to-market approaches.

summ-it is working closely with our local sales team – the agreed measures are timely, targeted and systematically implemented.“

Jette Børsting LundquistGlobal Marketing Director, TIA Technology