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We’ve developed particular expertise in marketing and
business development through a wide range of projects.

Customers & References

ObjectCode GmbH – customer reference of summ-it Unternehmensberatung

ObjectCode GmbH, Kundenreferenz summ-it Unternehmensberatung

ObjectCode GmbH – the experts for 3D configurators and
web configurators.

We do not only like to develop new 3D configurators for our customers, we live configurators. Driven by the many innovations in eCommerce, Augmented Reality and online marketing in general, we currently see hundreds of thousands of opportunities to further develop new configurators into comprehensive sales and consulting solutions for manufacturers and dealers.


summ-it Services for ObjectCode GmbH

Marketing strategy and Go to Market

  • Implementation of a workshop on positioning the configurator platform in new customer segments with the two ObjectCode managing directors

Online Marketing

  • Summarize the various websites of ObjectCode to strengthen the brand.
    Significant revision of the various online advertising campaigns.
  • Screen design of the website
  • Design and construction of various landing pages within the site.
  • Comprehensive SEO optimization – OnPage and OffPage
  • Responsible revision and implementation of various Google Ads advertising campaigns

Inbound Marketing

  • Run campaigns to get traffic to the websites
  • Generation of leads and bi-weekly reporting and reconciliation

Screen design and mountings

  • Screen design of various pages and landing pages to increase conversion.
  • Photomontage with Photoshop to present the technically complex products in an appealing way.

„Together with summ-it we have worked out the USPs of our solutions and the target customers in an initial marketing strategy workshop. This enables us to identify and address our target customers in a much more focused manner than in the past.

We also use this focused approach in the area of online advertising using Google Ads. The campaigns were completely revised by summ-it and are regularly fine-tuned: We now receive significantly more leads and in a higher quality than in the past – with the same budget.

In addition, summ-it carries out various SEO optimizations (OnPage and OffPage) on our websites. We now have a significantly increased visibility and generate more leads.“

Jörg ViolaManaging Director ObjectCode GmbH