ITcares GmbH is a medium-sized company from Stuttgart and offers Managed Services
About ITcares GmbH
The people, principles and events that have shaped ITcares
Founded in 2012 in Stuttgart, ITcares GmbH has always been managed by our founder. The ITcares team has grown to more than 30 employees and has already managed the IT systems of more than 500 companies.
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summ-it Services for ITcares GmbH
Marketing strategy and go to market for ITcares GmbH
- Conducting a marketing strategy workshop to (re)position the respective solutions and services with the management.
- Elaboration of the real USPs.
- Defining the specific target industries, target customers (-> “Targets”) and contact persons (-> “Buying Personas”).
Social media marketing strategy for ITcares GmbH
- Elaboration of the social media that can be used in a meaningful way.
- Establishment or expansion of the presence in the social media: LinkedIn, XING, Facebook, Twitter, Instagram.
Online marketing for ITcares GmbH
- Creation of a modern and responsive screen/web design.
- Programming of the new B2B company website with WordPress.
- Performing various SEO optimization measures.
- Re-Launch of the website itcares.de with WordPress.
- Research of suitable visuals based on the buying personas defined in the workshop.
- Most of the illustrations were integrated flexibly scalable as vector graphics (.SVGs).
- Operation of the website in the hosting environment of the customer.
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Content Marketing
- Transfer and revision of the existing content from the old website.
- Creation of the new texts and graphics (photomontages, illustrations, icons) for the website.
- Creation of meaningful texts and descriptions
“In an initial marketing strategy workshop, we worked with summ-it to clearly identify the USPs of our services as well as our target customers and buying personas. This enables us to identify and address our target customers in a much more focused manner than in the past.
summ-it is very knowledgeable about software and IT, especially in the area of managed services, which is very important for us. summ-it understands our topics and solutions – this saves us time and enables quick, positive results. The deep technical understanding and the pro-active approach of summ-it are a great help for us.
As a medium-sized company with a high project load, the independent and autonomous way of working of the summ-it team suits us very well.
I especially like the goal-oriented and pragmatic support of summ-it.”
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B2B-Marketing with summ-it:
Marketing Strategy, Go to Market, Content Marketing, Online Marketing, SEO, Google Ads, Inbound Marketing, Lead Generation, WordPress, HubSpot, Nextcloud
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