intension GmbH – customer reference of summ-it

intension GmbH is a manufacturer of an identity and access management solution for medium-sized and large companies. Since the company was founded in 1999, intension has accompanied many satisfied customers with its expertise and solutions.

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summ-it services for intension GmbH

Strategy and positioning

• Execution of several marketing strategy, Go to Market as well as product workshops for the best possible (re)positioning of the company, the products and the services.
• Elaboration and description of the USPs.
• Definition of the concrete target industries, target customers (-> “Targets”) as well as the contact persons (-> “Personas”).
• Development of a marketing strategy and detailed marketing plans

Corporate Design & Corporate Identity

• Workshop with the managing directors and shareholders of intension GmbH on the definition of corporate identity
• summ-it has defined and implemented a completely new corporate design for intension: On the website, in social media, flyers, whitepapers, templates, etc.

Online Marketing

• Re-Launch of Website www.intension.de with Typo3
• Since WordPress, in contrast to Typo3, is constantly evolving:
• 3 years later: Re-Launch of website with WordPress
• Structure of presences in social media: XING, Google+, LinkedIn, Twitter, FaceBook
• Setting up the complete keyword strategy and consistent implementation of the Content Marketing

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Content Marketing

• Setting up the complete corporate communications, media relations and the substantive emphases
• Creation of the complete content of the entire online presence, for all print documents, etc.
  • pages, blogs, photomontages, illustrations, etc.
• Creation of flyers for all products and modules
• Creation of significant reference reports
• Integration of the created content in the newly constructed online presence. Here special attention to the key issues -> Keywords