We’ve developed particular expertise in marketing and
business development through a wide range of projects.

Customers & References

inovoo GmbH
customer reference of summ-it Unternehmensberatung

inovoo GmbH offers powerful, platform-independent state-of-the-art solutions and services for the optimization and automation of input management for letter, fax, e-mail and mobile communication. The portfolio of inovoo GmbH serves all common entrance channels and combines the technologies of leading software producers as well as the own products of the NOVO product family. The core functions of the NOVO product family include service-oriented architecture for classification / categorization, indexing, and legally-secure archiving / filing of incoming documents of all kinds. The solutions are scalable and guarantee a fast return on investment.

Fehlertolerantes Input Management – summ-it Unternehmensberatung

Strategy and positioning

Run a series of workshops to determine strategy and (re)position the company, its products and its services
Show the market potential for each target region and industry
Develop a marketing plan for the target regions D/A/CH and UK/USA
Expand the marketing plan, brand communication and PR work

Content Marketing

Set up the business’ entire communication scheme, its PR and its key themes in terms of content
Create all content for the company’s entire online presence, all print documents, etc.
Integrate content created into the company’s newly-built online presence. Pay particular attention to key themes -> keywords.

Inbound Marketing

Set up an online structure to systematically generate and track leads
Use a diverse range of analytical tools, including Piwik, eTracker, Google Analytics, and more

Online Marketing

Relaunch the entire online/web presence: multilingual website
Set up social media profiles: XING, LinkedIn, Twitter, Google+, YouTube
Set up a complete keyword strategy and implement it effectively as part of the content marketing plan

Events

Assistance with the planning, organisation and execution of:

Ammersee Communication Days 2013
Captiva Day 2014
inovoo attendance at DMS Expo 2012 and 2013
inovoo attendance at DOXNET 2012 and 2013

„summ-it rapidly advanced our market position – we are now visible at all relevant events and in all relevant media. We rely on summ-it’s expertise for our continued expansion in the D/A/CH region, elsewhere in Europe and in the United States of America.

We receive proactive advice and the agreed services were delivered promptly, pragmatically and very effectively.“

Thomas SchneiderCEO inovoo GmbH