inovoo GmbH – customer reference of summ-it

inovoo GmbH offers powerful, platform-independent state-of-the-art solutions and services for the optimization and automation of input management for letter, fax, e-mail and mobile communication. The portfolio of inovoo GmbH serves all common entrance channels and combines the technologies of leading software producers as well as the own products of the NOVO product family. The core functions of the NOVO product family include service-oriented architecture for classification / categorization, indexing, and legally-secure archiving / filing of incoming documents of all kinds. The solutions are scalable and guarantee a fast return on investment.

.

.

summ-it services for inovoo GmbH

Strategy and positioning

• Run a series of workshops to determine strategy and (re)position the company, its products and its services
• Show the market potential for each target region and industry
• Develop a marketing plan for the target regions D/A/CH and UK/USA
• Expand the marketing plan, brand communication and PR work

Corporate Design & Corporate Identity

• Workshop with the managing director of inovoo GmbH on the definition of corporate identity
• summ-it has defined and implemented a completely new corporate design for inovoo: On the website, in social media, flyers, whitepapers, templates, etc.

Content Marketing

• Set up the business’ entire communication scheme, its PR and its key themes in terms of content
• Create all content for the company’s entire online presence, all print documents, etc.
• Integrate content created into the company’s newly-built online presence. Pay particular attention to key themes -> keywords.

Inbound Marketing

• Set up an online structure to systematically generate and track leads
• Use a diverse range of analytical tools, including Piwik, eTracker, Google Analytics, and more

Online Marketing

• Relaunch the entire online/web presence: multilingual website
• Set up social media profiles: XING, LinkedIn, Twitter, Google+, YouTube
• Set up a complete keyword strategy and implement it effectively as part of the content marketing plan

Events

Assistance with the planning, organisation and execution of:

• Ammersee Communication Days 2013
• Captiva Day 2014
• inovoo attendance at DMS Expo 2012 and 2013
• inovoo attendance at DOXNET 2012 and 2013