Originated from the traditional company group Glöckle (founded in 1896), GM Consult IT GmbH has continuously expanded its portfolio since its spin-off in 1994. The extensive range of services provided by GM Consult – creating, formulating, bundling, enriching, producing and sending electronically and physically – is therefore lucrative especially for companies with scarce or no capacity for document processing. Not least because GM Consult provides both electronic (regify, e-mail) and physical channels (printing).
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Strategy and positioning
- Run several workshops to determine strategy and (re)position the company, its products and its services
- Show the market potential for each target region and industry
- Develop a marketing plan for target region D
- Expand marketing, brand messaging and PR work
Online Marketing
- Relaunch the entire online/web presence: multilingual website
- Implementation with Typo3
- Set up a range of sites focusing on specific subjects, such as www.korrespondenz-drucken.de
- Implementation with Contao
- Create several introductory videos and integrate them into the focus sites
- “Print correspondence” from the perspective of a CEO: https://www.youtube.com/watch?v=-xoeDV6CsLQ
- “Print correspondence” from the perspective of a IT manager: https://www.youtube.com/watch?v=V6lLL1I5-Zg
- “Print correspondence” from the perspective of a Backoffice: https://www.youtube.com/watch?v=GAvY0oiGqZo
- Expand social media presence: XING, LinkedIn, Twitter, Google+, YouTube
- Develop a complete keyword strategy and implement it effectively as part of the content marketing plan
GM Consult Website – Notebook
GM Consult Website – iPad Landscape
GM Consult Website – Kindle Portrait
Content Marketing:
- Set up the business’ entire communication scheme, its PR and its key themes in terms of content
- Create all content for the company’s entire online presence, all print documents, etc.
- Integrate content created into the company’s newly-built online presence, paying particular attention to key themes -> keywords.
- Ultimately (almost) the complete content on the websites was created by summ-it:
- Pages
- Blogs
- Solution descriptions including PDFs
- Product descriptions including PDFs
- Customer testimonials including PDFs
- All graphics, diagrams, etc.
Inbound Marketing:
- Set up an online structure to systematically generate and track leads
- Use a diverse range of analytical tools, including Piwik, eTracker, Google Analytics, and more
„summ-it helped us to reposition ourselves and to launch an entirely new offering: a technically demanding hybrid document sending solution.
summ-it provides excellent support with its extensive knowledge of our industry. summ-it’s independent and proactive approach, as well as its excellent contacts have been a real help – especially for a medium-sized company such as ourselves.”
