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GM Consult IT GmbH

Customer reference of summ-it

GM Consult IT GnbH - summ-it Unternehmensberatung

Originated from the traditional company group Glöckle (founded in 1896), GM Consult IT GmbH has continuously expanded its portfolio since its spin-off in 1994. The extensive range of services provided by GM Consult – creating, formulating, bundling, enriching, producing and sending electronically and physically – is therefore lucrative especially for companies with scarce or no capacity for document processing. Not least because GM Consult provides both electronic (regify, e-mail) and physical channels (printing).

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GM Consult IT GnbH - summ-it Unternehmensberatung

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summ-it services for GM Consult IT GmbH

Strategy and positioning

  • Run several workshops to determine strategy and (re)position the company, its products and its services
  • Show the market potential for each target region and industry
  • Develop a marketing plan for target region D
  • Expand marketing, brand messaging and PR work

Corporate Design

  • After defining the targets and personas, summ-it developed and implemented a new corporate design:
  • New logo, new colors, new fonts, new visual language, etc. for GM Consult IT GmbH

Online Marketing

  • Relaunch the entire online/web presence: multilingual website
    • Implementation with Typo3
  • Set up a range of sites focusing on specific subjects, such as www.korrespondenz-drucken.de
    • Implementation with Contao
  • Create several introductory videos and integrate them into the focus sites
  • “Print correspondence” from the perspective of a CEO:
    https://www.youtube-nocookie.com/embed/-xoeDV6CsLQ
  • “Print correspondence” from the perspective of a IT manager:
    https://www.youtube-nocookie.com/embed/V6lLL1I5-Zg 
  • “Print correspondence” from the perspective of a Backoffice:
    https://www.youtube-nocookie.com/embed/GAvY0oiGqZo
  • Expand social media presence: XING, LinkedIn, Twitter, Google+, YouTube
  • Develop a complete keyword strategy and implement it effectively as part of the content marketing plan
GM Consult IT GnbH - summ-it Unternehmensberatung

GM Consult Website – Notebook

GM Consult IT GnbH - summ-it Unternehmensberatung

GM Consult Website – iPad Landscape

GM Consult IT GnbH - summ-it Unternehmensberatung

GM Consult Website – Kindle Portrait

Content Marketing:

  • Set up the entire business’ communication, its PR and its key themes in terms of content
  • Create all content for the company’s entire online presence, all print documents, etc.
  • Integrate content created into the company’s newly-built online presence, paying particular attention to key themes -> keywords.
  • Ultimately the complete content on the websites was created by summ-it:
    • Pages
    • Blogs
    • Solution descriptions including PDFs
    • Product descriptions including PDFs
    • Customer testimonials including PDFs
    • All graphics, diagrams, etc.

Inbound Marketing:

  • Set up an online structure to systematically generate and track leads
  • Use a diverse range of analytical tools, including Piwik, eTracker, Google Analytics, and more
Alexander Fuchs, GM Consult IT GmbH - summ-it Unternehmensberatung

„summ-it helped us to reposition ourselves and to launch an entirely new offering: a technically demanding hybrid document sending solution.

summ-it provides excellent support with its extensive knowledge of our industry. summ-it’s independent and proactive approach, as well as its excellent contacts have been a real help – especially for a medium-sized company such as ourselves.”

Alexander FuchsCEO GM Consult IT GmbH
Contact - summ-it Unternehmensberatung

News

  • AFP – Advanced Function Presentation / Advanced Function Printing
  • ASF – Application Support Facility
  • BPM – Business Process Management
  • Capture
  • Case Management

Portfolio

  • Marketing Strategy
  • Go to Market in Germany
  • Content Marketing
  • Online Marketing
  • SEO, SEA & SEM
  • Inbound Marketing

References

  • Pitney Bowes
  • Kodak Alaris
  • VDDS e.V.
  • ObjectCode GmbH
  • SmartDocuments
  • BDV GmbH
  • TIA Technology
  • dydocon
  • ITyX Solutions AG
  • SYSTAG GmbH
  • X-NRW GmbH
  • IT District GmbH
  • ITcares GmbH
  • intension GmbH
  • inovoo GmbH

Portfolio

  • Marketing Strategy
  • Go to Market in Germany
  • Content Marketing
  • Online Marketing
  • SEO, SEA & SEM
  • Inbound Marketing

Company

  • Contact
  • References
  • Blog
  • Publications
  • Company
  • Glossary

News

  • AFP – Advanced Function Presentation / Advanced Function Printing
  • ASF – Application Support Facility
  • BPM – Business Process Management
  • Capture
  • Case Management
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B2B-Mar­ke­ting with summ-it:
Mar­ke­ting Stra­te­gy, Go to Market, Con­tent Mar­ke­ting, On­line Mar­ke­ting, SEO, Google Ads, In­bound Mar­ke­ting, Lead Ge­ne­ra­tion, Word­Press, Hub­Spot, Next­cloud

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