GM Consult IT GmbH – customer reference of summ-it Unter­nehmens­beratung

Originated from the traditional company group Glöckle (founded in 1896), GM Consult IT GmbH has continuously expanded its portfolio since its spin-off in 1994. The extensive range of services provided by GM Consult – creating, formulating, bundling, enriching, producing and sending electronically and physically – is therefore lucrative especially for companies with scarce or no capacity for document processing. Not least because GM Consult provides both electronic (regify, e-mail) and physical channels (printing).

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summ-it services for GM Consult IT GmbH

Strategy and positioning

• Run several workshops to determine strategy and (re)position the company, its products and its services
• Show the market potential for each target region and industry
• Develop a marketing plan for target region D
• Expand marketing, brand messaging and PR work

Corporate Design

• After defining the targets and personas, summ-it developed and implemented a new corporate design:
• New logo, new colors, new fonts, new visual language, etc. for GM Consult IT GmbH

Online Marketing

• Relaunch the entire online/web presence: multilingual website
  • Implementation with Typo3
• Set up a range of sites focusing on specific subjects, such as www.korrespondenz-drucken.de
  • Implementation with Contao
• Create several introductory videos and integrate them into the focus sites
• “Print correspondence” from the perspective of a CEO:
  https://www.youtube-nocookie.com/embed/-xoeDV6CsLQ
• “Print correspondence” from the perspective of a IT manager:
  https://www.youtube-nocookie.com/embed/V6lLL1I5-Zg 
• “Print correspondence” from the perspective of a Backoffice:
  https://www.youtube-nocookie.com/embed/GAvY0oiGqZo
• Expand social media presence: XING, LinkedIn, Twitter, Google+, YouTube
• Develop a complete keyword strategy and implement it effectively as part of the content marketing plan

Content Marketing:

• Set up the entire business’ communication, its PR and its key themes in terms of content
• Create all content for the company’s entire online presence, all print documents, etc.
• Integrate content created into the company’s newly-built online presence, paying particular attention to key themes -> keywords.
• Ultimately the complete content on the websites was created by summ-it:
  • Pages
  • Blogs
  • Solution descriptions including PDFs
  • Product descriptions including PDFs
  • Customer testimonials including PDFs
  • All graphics, diagrams, etc.

Inbound Marketing:

• Set up an online structure to systematically generate and track leads
• Use a diverse range of analytical tools, including Piwik, eTracker, Google Analytics, and more