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We’ve developed particular expertise in marketing and
business development through a wide range of projects.

Customers & References

GM Consult IT GmbH
customer reference of summ-it Unternehmensberatung

GM Consult IT GmbH - summ-it UnternehmensberatungOriginated from the traditional company group Glöckle (founded in 1896), GM Consult IT GmbH has continuously expanded its portfolio since its spin-off in 1994. The extensive range of services provided by GM Consult – creating, formulating, bundling, enriching, producing and sending electronically and physically – is therefore lucrative especially for companies with scarce or no capacity for document processing. Not least because GM Consult provides both electronic (regify, e-mail) and physical channels (printing).

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GM Consult IT GmbH - summ-it Unternehmensberatung

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Strategy and positioning

  • Run several workshops to determine strategy and (re)position the company, its products and its services
  • Show the market potential for each target region and industry
  • Develop a marketing plan for target region D
  • Expand marketing, brand messaging and PR work

Online Marketing

  • Relaunch the entire online/web presence: multilingual website
    • Implementation with Typo3
  • Set up a range of sites focusing on specific subjects, such as www.korrespondenz-drucken.de
    • Implementation with Contao
  • Create several introductory videos and integrate them into the focus sites
  • Expand social media presence: XING, LinkedIn, Twitter, Google+, YouTube
  • Develop a complete keyword strategy and implement it effectively as part of the content marketing plan
GM Consult IT GmbH - summ-it Unternehmensberatung

GM Consult Website – Notebook

GM Consult IT GmbH - summ-it Unternehmensberatung

GM Consult Website – iPad Landscape

GM Consult IT GmbH - summ-it Unternehmensberatung

GM Consult Website – Kindle Portrait

Content Marketing:

  • Set up the business’ entire communication scheme, its PR and its key themes in terms of content
  • Create all content for the company’s entire online presence, all print documents, etc.
  • Integrate content created into the company’s newly-built online presence, paying particular attention to key themes -> keywords.
  • Ultimately (almost) the complete content on the websites was created by summ-it:
    • Pages
    • Blogs
    • Solution descriptions including PDFs
    • Product descriptions including PDFs
    • Customer testimonials including PDFs
    • All graphics, diagrams, etc.

Inbound Marketing:

  • Set up an online structure to systematically generate and track leads
  • Use a diverse range of analytical tools, including Piwik, eTracker, Google Analytics, and more

summ-it helped us to reposition ourselves and to launch an entirely new offering: a technically demanding hybrid document sending solution.

summ-it provides excellent support with its extensive knowledge of our industry. summ-it’s independent and proactive approach, as well as its excellent contacts have been a real help – especially for a medium-sized company such as ourselves.”

Alexander FuchsCEO GM Consult IT GmbH