BDV GmbH offers digital solutions in two areas.
Professional document management: Automated document processing, workflow and document management. Essential components of your digitization strategy.
Professional practice management: Holistic software solutions from patient admission to evaluation. For more quality, time and yield.
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summ-it services for BDV GmbH
Marketing Strategy and Go to Market
- Several workshops for the two divisions “Document Management” and “Practice Management” to position the respective products and solutions with BDV Management and Sales.
- Working out the real USPs.
- Definition of the concrete target industries, target customers (-> “Targets”) as well as the contact persons (-> “Personas”).
Corporate Design
- After defining the targets and personas, summ-it developed and implemented a new corporate design:
- New logo, new colors, new fonts, new visual language, etc. for BDV GmbH
- In the course of the market launch of the dental software “VISInext”: Development of a new logo
Online Marketing
- Migration of the former Joomla-based website into a new SEO optimized platform based on WordPress
- Creation of a modern, fresh and responsive screen design
- Implementation of the design with WordPress and the Enfold WordPress Theme
- Programming and construction of new websites
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- www.bdv.com as homepage for the BDV GmbH
- dms.bdv.com for the Document Management business unit
- dental.bdv.com for the Business Unit “Practice Management”
- Build or expand presence in social media: and operate social media for BDV: FaceBook, Google+, Twitter, LinkedIn, and XING
- Development of the complete keyword strategy as well as consistent implementation in content marketing
Content Marketing
- Transfer of existing texts to the new page
- Supplementation with SEO, sharing and other meta-information
- Creation of all new texts for the defined targets and personas.
- Creation of all new solution and product descriptions on the various websites.
- Creation of all news and blog contributions incl. sharing in the social media
- Creation of all necessary graphics, diagrams, photomontages etc.
- Various campaigns and publications for the launch of the new dentist software “VISInext”.
Selected flyer of BDV GmbH
Inbound Marketing
- Creation of relevant content for the targets and personas defined in the strategy workshop
- Sharing the blogs and pages on the social media and in relevant groups.
- Generate leads for sales.
- Use of online platforms for the dental industry.
- Use of commercial newsletters
- Execution of numerous cross-media campaigns to get traffic to the websites
- Use of social media
„Together with summ-it, we defined our target groups, the USPs and the relevant topics in an initial workshop. In the next step, summ-it has modernized our online presence and introduced an SEO optimized platform. While our market approach in the past was more technical / functional, we now describe our solutions from the point of view of the personas defined in the workshop and thus generate target-group-specific leads.
The structured approach of summ-it convinced us: In the spring of 2017, we decided to also have the marketing done for our second business unit and the launch of a completely newly developed software generation from summ-it.
The great technical understanding and the pro-active approach of summ-it are a great help for us. summ-it understands our markets – this saves a lot of time and enables fast, targeted results.“
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