BDV GmbH – customer reference of summ-it Unternehmensberatung
BDV GmbH offers digital solutions in two areas.
Professional document management: Automated document processing, workflow and document management. Essential components of your digitization strategy.
Professional practice management: Holistic software solutions from patient admission to evaluation. For more quality, time and yield.
summ-it services for BDV GmbH
Marketing Strategy and Go to Market
- Several workshops for the two divisions “Document Management” and “Practice Management” to position the respective products and solutions with BDV Management and Sales.
- Working out the real USPs.
- Definition of the concrete target industries, target customers (-> “Targets”) as well as the contact persons (-> “Personas”).
- After defining the targets and personas, summ-it developed and implemented a new corporate design:
- New logo, new colors, new fonts, new visual language, etc. for BDV GmbH
- In the course of the market launch of the dental software “VISInext”: Development of a new logo
- Migration of the former Joomla-based website into a new SEO optimized platform based on WordPress
- Creation of a modern, fresh and responsive screen design
- Implementation of the design with WordPress and the Enfold WordPress Theme
- Programming and construction of new websites
- www.bdv.com as homepage for the BDV GmbH
- dms.bdv.com for the Document Management business unit
- dental.bdv.com for the Business Unit “Practice Management”
- Build or expand presence in social media: and operate social media for BDV: FaceBook, Google+, Twitter, LinkedIn, and XING
- Development of the complete keyword strategy as well as consistent implementation in content marketing
- Transfer of existing texts to the new page
- Supplementation with SEO, sharing and other meta-information
- Creation of all new texts for the defined targets and personas.
- Creation of all new solution and product descriptions on the various websites.
- Creation of all news and blog contributions incl. sharing in the social media
- Creation of all necessary graphics, diagrams, photomontages etc.
- Various campaigns and publications for the launch of the new dentist software “VISInext”.