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We’ve developed particular expertise in marketing and
business development through a wide range of projects.

Customers & References

BDV GmbH
customer reference of summ-it Unternehmensberatung

Logo BDV GmbH - summ-it Unternehmensberatung

BDV GmbH offers digital solutions in two areas.

Professional document management: Automated document processing, workflow and document management. Essential components of your digitization strategy.

Professional practice management: Holistic software solutions from patient admission to evaluation. For more quality, time and yield.

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BDV GmbH - Kundenreferenz summ-it Unternehmensberatung

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The summ-it services for BDV GmbH

Strategy and Positioning

  • Execution of several workshops for the two business divisions “Document Management” and “Practice Management” for the positioning of the respective products and solutions with BDV Management and Sales.

Online Marketing

  • Migration of the former Joomla-based website into a new SEO optimized platform based on WordPress
  • Creation of a modern, fresh and responsive screen design
  • Implementation of the design with WordPress and the Enfold WordPress Theme
  • Programming and construction of new websites
    • www.bdv.com as homepage for the BDV GmbH
    • dms.bdv.com for the Document Management business unit
    • dental.bdv.com for the Business Unit “Practice Management”
  • Build or expand presence in social media: and operate social media for TIA: FaceBook, Google+, Twitter, LinkedIn, and XING
  • Development of the complete keyword strategy as well as consistent implementation in content marketing

Content Marketing

  • Creation of all new solution and product descriptions on the various websites
  • Creation of all news and blog posts incl. Sharing in the social media
  • Create all needed graphics
  • Various campaigns and publications for the launch of the new dentist software “VISInext”

Selected flyer of BDV GmbH

Inbound Marketing

  • Use of online platforms for the dental industry
  • Use of commercial newsletters
  • Conducting numerous, cross-media campaigns to get traffic to the web pages
  • Use of social media

„Together with summ-it, we defined our target groups, the USPs and the relevant topics in an initial workshop. In the next step, summ-it has modernized our online presence and introduced an SEO optimized platform. While our market approach in the past was more technical / functional, we now describe our solutions from the point of view of the personas defined in the workshop and thus generate target-group-specific leads.

The structured approach of summ-it convinced us: In the spring of 2017, we decided to also have the marketing done for our second business unit and the launch of a completely newly developed software generation from summ-it.

The great technical understanding and the pro-active approach of summ-it are a great help for us. summ-it understands our markets – this saves a lot of time and enables fast, targeted results.

Christian GleißnerManaging Director BDV GmbH