Online Marketing

Increase visibility, attract prospects and win customers with online marketing from summ-it.

One-stop online marketing: web design, web programming, content creation and operation of websites, stores, landing pages, microsites and social media.

Does your online presence generate leads? Is your company being found on all topics that are important to your customers? Present your company where prospective customers are looking for products and solutions: Online!

If you want to place your brand effectively in the digital world as well, you need a consistent appearance. Even more: It’s all about designing a company’s identity digitally and communicating it through all relevant communication channels.  The information and offers made available to online visitors and the resulting campaigns are defined strategically, content-wise and visually. In short: the targeted design of all contact points where customers meet a company makes a brand attractive, emotional and tangible.


Our goal is not only to increase the recognizability of your company through sophisticated content and a clear online positioning, but also to significantly increase visibility and arouse deeper interest. “Clicks” thus become prospective customers and – with the right approach – long-term customers for you.

We consider among other things these points:

  • What distinguishes your company?
  • What are the unique selling points of your solutions, products and services?
  • On which topics would you like to be found online?
  • How can your company use its know-how and expert knowledge to generate leads?
  • What possibilities are there to increase visibility on the web?

Online Marketing

Anchoring the brand where your target group is looking for solutions and products.

The fact is that a well-designed corporate website alone is no longer enough today. Although it is the focus of online marketing, there is more to effective digital branding than that.

Online Marketing - summ-it Unternehmensberatung - B2B-Marketing and Business Development

summ-it – your online marketing agency

Digital strategy

Together with you, we’ll develop a detailed strategy for a concise business profile on all relevant digital communications channels.

Multi-channel campaigns

Whether using SEO, SEM (AdWords), landing pages, newsletters or even an online shop, we’re masters of the entire range of personalised, effective multi-channel campaigns. You can use these to anchor your brand in your target group’s minds and increase customers’ loyalty to your company.

Social Media

Confident communication across a range of online networks makes a company feel more personal and human. In addition, Facebook, LinkedIn and other social media will let you know what your customers think about you. Don’t underestimate this kind of feedback – it will give your company important ideas for new ways to make money. The most important thing is for companies to stay true to themselves and communicate authentically and believably from the very core of the brand.

We’ll show you the potential that social networks offer your company, and we’ll integrate them into your online marketing management strategy.

Online positioning and visibility

Get in front of your target group: sometimes improving your online presence is just a matter of making a few tweaks.

We’ll analyse how best your brand can achieve your desired effect, and we’ll develop creative ideas to significantly increase your company’s visibility.

We’ll improve your online presence in terms of SEO, carrying out keyword analyses and creating content that will make it easier for your target group to find you.

Want to pursue a consistent online marketing strategy? Just get in touch. We’ll develop a bespoke plan for long-term effective digital anchoring for your brand.

summ-it developed a modern & fresh design including new logos for our interfaces and implemented this design in a very high quality. summ-it has completely digitalised the paper-based application process for members and introduced Nextcloud for collaboration within our working groups.

Udo BartelChairman, VDDS e.V.Reference VDDS e.V.

Thanks to summ-it's excellent domain knowledge, we are able to address our end customers and partners in a focused manner. We receive significantly more leads in a higher quality. summ-it understands our topics, products and solutions - this saves us time and enables fast, positive results.

Marcus EngerDirector Partner Management EMEA, Pitney BowesReference Pitney Bowes

summ-it has developed our complete KnowledgeShare online plattform in just 6 weeks. An outstanding achievement with which we are very satisfied!

Tim PalmerChief Marketing Officer Kodak AlarisReference Kodak Alaris

summ-it is very knowledgeable about software and IT, especially in the area of managed services, which is very important for us. summ-it understands our topics and solutions – this saves us time and enables quick, positive results.

Jasper GolzeCEO ITcares GmbHReference ITcares GmbH

Together with summ-it we have worked out the USPs of our solutions and the target customers in an initial marketing strategy workshop. This enables us to identify and address our target customers in a much more focused manner than in the past.

Jörg ViolaGeschäftsführer ObjectCode GmbHReference ObjectCode GmbH

For some years now, summ-it has been supporting us in the area of content marketing and online advertising campaigns. Thanks to its many years of experience in the insurance industry, summ-it brings valuable input to editorial projects.

Judith NeumannMarketing Programs Manager, Guidewire Software GmbH

summ-it supports us increasing our presence in Germany in the fields of market strategy, content marketing, online and product marketing. We will continue and enhance the collaboration with summ-it and will expand the cooperation to an European level.

Marco DrostCEO SmartDocumentsReference SmartDocuments

The structured approach of summ-it convinced us: We decided to have summ-it carry out the marketing for our two business areas and the launch of a completely newly developed software generation.

Christian GleißnerGeschäftsführer BDV GmbHReference BDV GmbH

Through the excellent industry knowledge of summ-it we are pro-actively being advised and are able to develop innovative go-to-market approaches. summ-it is working closely with our local sales team.

Jette Børsting LundquistGlobal Marketing Director, TIA TechnologyReference TIA Technology

summ-it convinced us with a modern and fresh design for our new website and implemented it very professionally and purposefully.

Helge KlemmGeschäftsführer dydoconReference dydocon

summ-it supports us in the area of content marketing and drives our expansion into new customer segments. summ-it knows the subjects of the market perfectly and “understand” us – this saves us a lot of time and we can work very goal-oriented.

Andreas KlugChief Marketing Officer, ITyX Solutions AGReference ITyX Solutions AG

The responsible and proactive approach and the excellent contacts of summ-it is a great help – especially for us as medium-sized company.

Frithard Meyer zu UptrupGeschäftsführer intension GmbHReference intension GmbH

summ-it rapidly advanced our market position – we are now visible at all relevant events and in all relevant media.

Thomas SchneiderCEO inovoo GmbHReference inovoo GmbH

summ-it helps us to reposition ourselves and to launch an entirely new offering: a technically demanding hybrid document sending solution.

Alexander FuchsGeschäftsführer GM Consult IT GmbHReference GM Consult IT GmbH