Does your online presence generate leads? Is your company being found on all topics that are important to your customers? Present your company where prospective customers are looking for products and solutions: Online!
If you want to place your brand effectively in the digital world as well, you need a consistent appearance. Even more: It’s all about designing a company’s identity digitally and communicating it through all relevant communication channels. The information and offers made available to online visitors and the resulting campaigns are defined strategically, content-wise and visually. In short: the targeted design of all contact points where customers meet a company makes a brand attractive, emotional and tangible.
Our goal is not only to increase the recognizability of your company through sophisticated content and a clear online positioning, but also to significantly increase visibility and arouse deeper interest. “Clicks” thus become prospective customers and – with the right approach – long-term customers for you.
We consider among other things these points:
- What distinguishes your company?
- What are the unique selling points of your solutions, products and services?
- On which topics would you like to be found online?
- How can your company use its know-how and expert knowledge to generate leads?
- What possibilities are there to increase visibility on the web?
Anchoring the brand where your target group is looking for solutions and products.
The fact is that a well-designed corporate website alone is no longer enough today. Although it is the focus of online marketing, there is more to effective digital branding than that.
summ-it – your online marketing agency
Together with you, we’ll develop a detailed strategy for a concise business profile on all relevant digital communications channels.
Whether using SEO, SEM (AdWords), landing pages, newsletters or even an online shop, we’re masters of the entire range of personalised, effective multi-channel campaigns. You can use these to anchor your brand in your target group’s minds and increase customers’ loyalty to your company.
Confident communication across a range of online networks makes a company feel more personal and human. In addition, Facebook, LinkedIn and other social media will let you know what your customers think about you. Don’t underestimate this kind of feedback – it will give your company important ideas for new ways to make money. The most important thing is for companies to stay true to themselves and communicate authentically and believably from the very core of the brand.
We’ll show you the potential that social networks offer your company, and we’ll integrate them into your online marketing management strategy.
Online positioning and visibility
Get in front of your target group: sometimes improving your online presence is just a matter of making a few tweaks.
We’ll analyse how best your brand can achieve your desired effect, and we’ll develop creative ideas to significantly increase your company’s visibility.
We’ll improve your online presence in terms of SEO, carrying out keyword analyses and creating content that will make it easier for your target group to find you.
Want to pursue a consistent online marketing strategy? Just get in touch. We’ll develop a bespoke plan for long-term effective digital anchoring for your brand.