Development of individual marketing strategy

With a convincing combination of branding, positioning and campaigns, we make you the number 1 in your industry.

We have been developing customized B2B marketing strategies and marketing plans for many years.

Your success starts with the right marketing strategy

Do you have a clear idea of how to win new customers in a saturated market? Do you know how to best position your products and services in the market? Does your company have a targeted and long-term marketing strategy? Do you address the “buying center” of your target customers? And how do you retain your customers?

To establish yourself permanently in the market and play in the top league, you need an individual and detailed marketing strategy that consistently takes into account and implements the special features of the market, the industry and your own company.

Clarity in objectives and marketing strategy as well as the individual development of suitable measures in the right marketing mix. We are the right partner to increase your efficiency and effectiveness in market development and market positioning.

We support you from the idea to the execution and gladly also beyond that.

Concrete and measurable marketing actions are the foundation of every marketing strategy.

Do you know where your company ranks, where you want to go and which steps are necessary? Analysis, goal definition, strategy development, success measurement: We accompany you in identifying the success potentials of your market development and sales activities and in using them.

In close cooperation with your sales department, your product management and your executive management, we develop medium- and long-term marketing strategies for your core business, tailored to the unique selling points of your company. Our consulting results in a detailed marketing plan that is tailored to your company and contains concrete goals, measures, time periods, success and risk factors.

The benefit for your company – measurable success!

You measure the success after each activity on the basis of jointly defined metrics:

  • How many leads were generated by the campaign?
  • Did the visibility of your company increase?
  • What hints, suggestions, criticisms are there?
  • What opportunities have arisen as a result of the campaign?

Even more: You have absolute control and a complete overview at all times and can react quickly to changing market situations. Thanks to a regular review of the actions carried out, you can identify new trends in your industry before the competition.

Marketing Strategy - summ-it Unternehmensberatung - B2B-Marketing and Business Development

Why choose summ-it?

  • We have years of experience developing success-oriented, unique marketing strategies. We know the typical stumbling blocks that projects encounter, and when designing new activities, we sometimes go down paths less travelled – without losing sight of what’s actually achievable.
  • We have extensive technical expertise and understand how to adapt state-of-the-art technology to meet each business’ individual needs. We offer supplier-independent advice, carefully weighing up the costs and benefits to the customer. We never promise the undeliverable – just close attention to the customer’s needs.
  • We speak our customers’ language. We’re not a jack of all trades: we’re masters of one clearly-defined industry. We know the competition and where the problems lie in your industry. The advantage for you is that unlike typical full-service agencies, who do anything and everything and therefore ultimately remain superficial, we know the actual pressures and market situation within your industry. Which puts us in a position to develop solutions that help your company achieve lasting, measurable successes in the shortest possible time.

See for yourself: with our marketing strategy consulting, based on comprehensive technological know-how, we’ll take you to the top of your industry in no time at all.

summ-it developed a modern & fresh design including new logos for our interfaces and implemented this design in a very high quality. summ-it has completely digitalised the paper-based application process for members and introduced Nextcloud for collaboration within our working groups.

Udo BartelChairman, VDDS e.V.Reference VDDS e.V.

Thanks to summ-it's excellent domain knowledge, we are able to address our end customers and partners in a focused manner. We receive significantly more leads in a higher quality. summ-it understands our topics, products and solutions - this saves us time and enables fast, positive results.

Marcus EngerDirector Partner Management EMEA, Pitney BowesReference Pitney Bowes

summ-it has developed our complete KnowledgeShare online plattform in just 6 weeks. An outstanding achievement with which we are very satisfied!

Tim PalmerChief Marketing Officer Kodak AlarisReference Kodak Alaris

summ-it is very knowledgeable about software and IT, especially in the area of managed services, which is very important for us. summ-it understands our topics and solutions – this saves us time and enables quick, positive results.

Jasper GolzeCEO ITcares GmbHReference ITcares GmbH

Together with summ-it we have worked out the USPs of our solutions and the target customers in an initial marketing strategy workshop. This enables us to identify and address our target customers in a much more focused manner than in the past.

Jörg ViolaGeschäftsführer ObjectCode GmbHReference ObjectCode GmbH

For some years now, summ-it has been supporting us in the area of content marketing and online advertising campaigns. Thanks to its many years of experience in the insurance industry, summ-it brings valuable input to editorial projects.

Judith NeumannMarketing Programs Manager, Guidewire Software GmbH

summ-it supports us increasing our presence in Germany in the fields of market strategy, content marketing, online and product marketing. We will continue and enhance the collaboration with summ-it and will expand the cooperation to an European level.

Marco DrostCEO SmartDocumentsReference SmartDocuments

The structured approach of summ-it convinced us: We decided to have summ-it carry out the marketing for our two business areas and the launch of a completely newly developed software generation.

Christian GleißnerGeschäftsführer BDV GmbHReference BDV GmbH

Through the excellent industry knowledge of summ-it we are pro-actively being advised and are able to develop innovative go-to-market approaches. summ-it is working closely with our local sales team.

Jette Børsting LundquistGlobal Marketing Director, TIA TechnologyReference TIA Technology

summ-it convinced us with a modern and fresh design for our new website and implemented it very professionally and purposefully.

Helge KlemmGeschäftsführer dydoconReference dydocon

summ-it supports us in the area of content marketing and drives our expansion into new customer segments. summ-it knows the subjects of the market perfectly and “understand” us – this saves us a lot of time and we can work very goal-oriented.

Andreas KlugChief Marketing Officer, ITyX Solutions AGReference ITyX Solutions AG

The responsible and proactive approach and the excellent contacts of summ-it is a great help – especially for us as medium-sized company.

Frithard Meyer zu UptrupGeschäftsführer intension GmbHReference intension GmbH

summ-it rapidly advanced our market position – we are now visible at all relevant events and in all relevant media.

Thomas SchneiderCEO inovoo GmbHReference inovoo GmbH

summ-it helps us to reposition ourselves and to launch an entirely new offering: a technically demanding hybrid document sending solution.

Alexander FuchsGeschäftsführer GM Consult IT GmbHReference GM Consult IT GmbH