Go to Market in Deutschland - summ-it Unternehmensberatung - B2B-Marketing und Business Development

Go to Market in Germany

Five steps to the successful market entry
in Europe's largest economy.

Go to Market in Germany

Your successful market entry / go to market in Europe’s largest economy.

To support companies at their successful Go to Market in Germany is our passion. In recent years, we have accompanied numerous companies at their market entry in Germany, Austria and Switzerland. Both strategically and operationally. Therefore, we know: To conquer Europe’s largest economy is a challenging and long-term process.

Our competencies

In close cooperation with you, we analyze and evaluate your product and service portfolio and identify the areas that will enable rapid success in German-speaking countries. We apply an integrated approach to help you expand your business and gain a competitive advantage.

In five steps to a successful go to market in Germany

Strategic consulting is particularly important to us – from preparation to implementation. These proven steps will help you successfully position your brand, products and services in the German-speaking market:

  1. Market analysis: identify and quantify potentials. Competitors, target industries and customers as well as the relevant topics
  2. Position your brand, products and services: differentiate from the competition and focus on target group / industry
  3. Development of an integrated communication strategy: define relevant core themes; Connect offline, online, and social media activities
  4. Set the communication channels and multipliers
  5. Implementation of the communication strategy: Creation of relevant content, publication via optimal online presence as well as generation of leads
Go to Market in Germany - summ-it Unternehmensberatung - B2B-Marketing and Business Development

Why summ-it?

Five proven steps, the effectiveness of which we have demonstrated in numerous projects. For your successful Go to Market in Germany. What distinguishes us from our many years of experience? We love, what we do. We live for innovative ideas. And for integrated content. We never lose sight of our real goal: to contribute an important part to the value creation.

Thanks to summ-it's excellent domain knowledge, we are able to address our end customers and partners in a focused manner. We receive significantly more leads in a higher quality. summ-it understands our topics, products and solutions - this saves us time and enables fast, positive results.

Marcus EngerDirector Partner Management EMEA, Pitney BowesReference Pitney Bowes

summ-it has developed our complete KnowledgeShare online plattform in just 6 weeks. An outstanding achievement with which we are very satisfied!

Tim PalmerChief Marketing Officer Kodak AlarisReference Kodak Alaris

Together with summ-it we have worked out the USPs of our solutions and the target customers in an initial marketing strategy workshop. This enables us to identify and address our target customers in a much more focused manner than in the past.

Jörg ViolaGeschäftsführer ObjectCode GmbHReference ObjectCode GmbH

For some years now, summ-it has been supporting us in the area of content marketing and online advertising campaigns. Thanks to its many years of experience in the insurance industry, summ-it brings valuable input to editorial projects.

Judith NeumannMarketing Programs Manager, Guidewire Software GmbHReference Guidewire Software GmbH

summ-it supports us increasing our presence in Germany in the fields of market strategy, content marketing, online and product marketing. We will continue and enhance the collaboration with summ-it and will expand the cooperation to an European level.

Marco DrostCEO SmartDocumentsReference SmartDocuments

The structured approach of summ-it convinced us: We decided to have summ-it carry out the marketing for our two business areas and the launch of a completely newly developed software generation.

Christian GleißnerGeschäftsführer BDV GmbHReference BDV GmbH

Through the excellent industry knowledge of summ-it we are pro-actively being advised and are able to develop innovative go-to-market approaches. summ-it is working closely with our local sales team.

Jette Børsting LundquistGlobal Marketing Director, TIA TechnologyReference TIA Technology

summ-it convinced us with a modern and fresh design for our new website and implemented it very professionally and purposefully.

Helge KlemmGeschäftsführer dydoconReference dydocon

summ-it supports us in the area of content marketing and drives our expansion into new customer segments. summ-it knows the subjects of the market perfectly and “understand” us – this saves us a lot of time and we can work very goal-oriented.

Andreas KlugChief Marketing Officer, ITyX Solutions AGReference ITyX Solutions AG

The responsible and proactive approach and the excellent contacts of summ-it is a great help – especially for us as medium-sized company.

Frithard Meyer zu UptrupGeschäftsführer intension GmbHReference intension GmbH

summ-it rapidly advanced our market position – we are now visible at all relevant events and in all relevant media.

Thomas SchneiderCEO inovoo GmbHReference inovoo GmbH

summ-it helps us to reposition ourselves and to launch an entirely new offering: a technically demanding hybrid document sending solution.

Alexander FuchsGeschäftsführer GM Consult IT GmbHReference GM Consult IT GmbH