Content Marketing

Content Marketing & Public Relations: Attract prospects, generate leads & win customers with high-quality content!

From strategy to implementation, we deliver all content marketing services from a single source.

Content marketing is much more than classic PR: many people write and send press releases – only a few are able to create high-quality content for their recipients and channels. We combine our many years of experience from hundreds of editorial projects with our industry expertise, so that interested parties can find what they are looking for: Concrete solutions and useful information.

Omnichannel Content Marketing

Websites, portals, microsites, news articles, social media or print media: The aim of our content marketing is to be active for you on the relevant channels through which your target group communicates and your customers inform themselves – and in a channel-appropriate manner: for example, trade journals: Reading is slower here than on the Internet. This has an impact on the structure, choice of words and style of the content.

In the online sector, on the other hand, conciseness is required. Here, the wording must be more focused and therefore shorter. Search Engine Optimization (SEO): The professional use and handling of the decisive keywords is decisive for a strong ranking on the net. What use is the best content to your company if it is not found? What is the point of your PR if it does not support your sales?

With high-quality, target-group and channel-oriented content marketing, we position you as a trendsetter in your industry.

We master the entire range of modern content marketing. Our success is guaranteed by our proven professional competence, coupled with our ability and skills to communicate the topics of your company in an exciting and beneficial way.

Content Marketing with summ-it Unternehmensberatung - B2B-Marketing and Business Development

summ-it – your content marketing agency

Our strengths

  • Clear industry focus: Coming from the ECM environment, we know the market situation and the challenges the industry presents.
  • Proven specialist competence: We offer a profound depth of technological know-how and years of experience creating high-quality content targeted at a specific audience. No matter how complex your products and services are, we can get to the point with your content and subject matter to get you published by the relevant media.
  • Well-connected: We are members of the most important industry associations and attend all major trade shows and conferences. This is how we keep our finger on the pulse of the industry. Our founder, owner and director Jochen Maier was elected to the board of the Output Solutions working group within Bitkom, which speaks to our proven expertise.
  • Direct media line: We use our excellent press contacts, developed over many years, in a targeted fashion to ensure PR success for you. As your bridge to the public, we understand how to market your portfolio clearly and journalistically in a way that suits the industry. Simply put: this is content marketing at its best.
  • Well-known references: Our expertise is borne out by our rapidly rising number of customers. Leading ECM providers rely on our expertise and our understanding of modern content marketing.

Want to get people talking about your business? Want to use your exciting talking points to provide optimal sales support? Want to position your business as a trendsetter within the industry? Get in touch! We’ll develop a bespoke plan for profitable content marketing which will bring your company’s strengths and USPs to the right audience, through the right channels.

summ-it developed a modern & fresh design including new logos for our interfaces and implemented this design in a very high quality. summ-it has completely digitalised the paper-based application process for members and introduced Nextcloud for collaboration within our working groups.

Udo BartelChairman, VDDS e.V.Reference VDDS e.V.

Thanks to summ-it's excellent domain knowledge, we are able to address our end customers and partners in a focused manner. We receive significantly more leads in a higher quality. summ-it understands our topics, products and solutions - this saves us time and enables fast, positive results.

Marcus EngerDirector Partner Management EMEA, Pitney BowesReference Pitney Bowes

summ-it has developed our complete KnowledgeShare online plattform in just 6 weeks. An outstanding achievement with which we are very satisfied!

Tim PalmerChief Marketing Officer Kodak AlarisReference Kodak Alaris

summ-it is very knowledgeable about software and IT, especially in the area of managed services, which is very important for us. summ-it understands our topics and solutions – this saves us time and enables quick, positive results.

Jasper GolzeCEO ITcares GmbHReference ITcares GmbH

Together with summ-it we have worked out the USPs of our solutions and the target customers in an initial marketing strategy workshop. This enables us to identify and address our target customers in a much more focused manner than in the past.

Jörg ViolaGeschäftsführer ObjectCode GmbHReference ObjectCode GmbH

For some years now, summ-it has been supporting us in the area of content marketing and online advertising campaigns. Thanks to its many years of experience in the insurance industry, summ-it brings valuable input to editorial projects.

Judith NeumannMarketing Programs Manager, Guidewire Software GmbH

summ-it supports us increasing our presence in Germany in the fields of market strategy, content marketing, online and product marketing. We will continue and enhance the collaboration with summ-it and will expand the cooperation to an European level.

Marco DrostCEO SmartDocumentsReference SmartDocuments

The structured approach of summ-it convinced us: We decided to have summ-it carry out the marketing for our two business areas and the launch of a completely newly developed software generation.

Christian GleißnerGeschäftsführer BDV GmbHReference BDV GmbH

Through the excellent industry knowledge of summ-it we are pro-actively being advised and are able to develop innovative go-to-market approaches. summ-it is working closely with our local sales team.

Jette Børsting LundquistGlobal Marketing Director, TIA TechnologyReference TIA Technology

summ-it convinced us with a modern and fresh design for our new website and implemented it very professionally and purposefully.

Helge KlemmGeschäftsführer dydoconReference dydocon

summ-it supports us in the area of content marketing and drives our expansion into new customer segments. summ-it knows the subjects of the market perfectly and “understand” us – this saves us a lot of time and we can work very goal-oriented.

Andreas KlugChief Marketing Officer, ITyX Solutions AGReference ITyX Solutions AG

The responsible and proactive approach and the excellent contacts of summ-it is a great help – especially for us as medium-sized company.

Frithard Meyer zu UptrupGeschäftsführer intension GmbHReference intension GmbH

summ-it rapidly advanced our market position – we are now visible at all relevant events and in all relevant media.

Thomas SchneiderCEO inovoo GmbHReference inovoo GmbH

summ-it helps us to reposition ourselves and to launch an entirely new offering: a technically demanding hybrid document sending solution.

Alexander FuchsGeschäftsführer GM Consult IT GmbHReference GM Consult IT GmbH