Content marketing is much more than classic PR: many people write and send press releases – only a few are able to create high-quality content for their recipients and channels. We combine our many years of experience from hundreds of editorial projects with our industry expertise, so that interested parties can find what they are looking for: Concrete solutions and useful information.
Omnichannel Content Marketing
Websites, portals, microsites, news articles, social media or print media: The aim of our content marketing is to be active for you on the relevant channels through which your target group communicates and your customers inform themselves – and in a channel-appropriate manner: for example, trade journals: Reading is slower here than on the Internet. This has an impact on the structure, choice of words and style of the content.
In the online sector, on the other hand, conciseness is required. Here, the wording must be more focused and therefore shorter. Search Engine Optimization (SEO): The professional use and handling of the decisive keywords is decisive for a strong ranking on the net. What use is the best content to your company if it is not found? What is the point of your PR if it does not support your sales?
With high-quality, target-group and channel-oriented content marketing, we position you as a trendsetter in your industry.
We master the entire range of modern content marketing. Our success is guaranteed by our proven professional competence, coupled with our ability and skills to communicate the topics of your company in an exciting and beneficial way.
summ-it – your content marketing agency
- Clear industry focus: Coming from the ECM environment, we know the market situation and the challenges the industry presents.
- Proven specialist competence: We offer a profound depth of technological know-how and years of experience creating high-quality content targeted at a specific audience. No matter how complex your products and services are, we can get to the point with your content and subject matter to get you published by the relevant media.
- Well-connected: We are members of the most important industry associations and attend all major trade shows and conferences. This is how we keep our finger on the pulse of the industry. Our founder, owner and director Jochen Maier was elected to the board of the Output Solutions working group within Bitkom, which speaks to our proven expertise.
- Direct media line: We use our excellent press contacts, developed over many years, in a targeted fashion to ensure PR success for you. As your bridge to the public, we understand how to market your portfolio clearly and journalistically in a way that suits the industry. Simply put: this is content marketing at its best.
- Well-known references: Our expertise is borne out by our rapidly rising number of customers. Leading ECM providers rely on our expertise and our understanding of modern content marketing.
Want to get people talking about your business? Want to use your exciting talking points to provide optimal sales support? Want to position your business as a trendsetter within the industry? Get in touch! We’ll develop a bespoke plan for profitable content marketing which will bring your company’s strengths and USPs to the right audience, through the right channels.