White Paper Production
Completely blank (“white”) pages are turned into correspondence of all sorts, customised to each individual recipient.
Instead of holding large numbers of pre-printed forms, this approach involves bundling content and layout data within a document and applying it directly to white paper during creation and output. As well as reducing creation, storage and transport costs, this approach also reduces the risk of compiling mailings incorrectly. The effort required for storing, retrieving and supplying pre-printed paper often exceeds the actual printing costs.
White paper production also makes the complex business of paper tray control irrelevant. Instead of having many different pieces of correspondence in precisely organised containers, there are endless rolls of white paper on which all documents are printed. This has the positive side-effect of reducing setup times for printing lines – a benefit which should not be underestimated for businesses handling dozens of different jobs every day. Devices must be programmed again for each new job in order to control the correct trays.